Dairy Management Inc.
Directed national media relations and crisis communications; built a spokesperson training program that helped leaders show up clear, confident and credible; strengthened dairy's voice on sustainability and nutrition.
Past performance
Directed national media relations and crisis communications; built a spokesperson training program that helped leaders show up clear, confident and credible; strengthened dairy's voice on sustainability and nutrition.
Led brand reputation efforts at a global scale, counseled top executives and secured placements in major national media.
Increased media visibility by 137%, launched a top-selling book via national tour, and led two charitable campaigns that raised $15M.
As part of the agency team, led PR strategies that translated complex product features into meaningful benefits for teachers, administrators and policymakers.
Spearheaded an award-winning PR campaign launching the consumer MK cinema lens series to a broader creative market.
Thought leadership, proactive trade and national media outreach, and executive counsel for industry associations, food brands and nonprofits.